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- CASE STUDIES
- CASE STUDIES
UNEX – beyond the balustrade: a Google ads ascent
UNEX needed their Google Ads campaign to position their brand as the industry leader that they are, while still promoting their extensive (and growing) product and service range. In terms of SEO, UNEX required our expertise to align the fantastic content they already had on their website with proven SEO techniques that would increase their visibility within the organic search results.
Testimonial
The challenge
Although UNEX had an existing Google Ads campaign with a solid foundation, we quickly identified several elements within the campaign’s structure and targeting that were limiting their growth preventing the brand from maximising their search visibility. The website had a strong content foundation and valuable information for visitors – our SEO audit identified key areas where we could increase organic website traffic to the UNEX website in a long-term sustainable way that also positioned them as an industry authority.
The solution
With a strong base already established we set about refining structural elements of the campaign that would support future growth. We worked closely alongside our client to ensure that the ad messaging used in the campaign accurately reflected their specialist product and service range. The UNEX website had several excellent points of contact for site visitors, and we set up Google Analytics conversion tracking via Google Tag Manager to capture these key events and use this data to further optimise their Google Ads campaign.
Our SEO audit also provided UNEX with a comprehensive outline of their website’s performance covering technical issues, on-page / off-page SEO and important user experience recommendations.
The results
Since taking over campaign management:
- Conversion activity has surged by 40%
- Click-through rates (CTR) have risen from 7% to over 10%
- Search impression share has increased by 83%
These metrics reflect significant performance improvements off the back of our data-driven approach to scaling Google Ads campaigns.