In the world of real estate it is all about location, location, location. In the world of your website it is all about experience, experience, experience!
If each and every visitor to your website does not have a great experience they will likely go and visit your competitor’s site and do business with them.
Yes, location does come in to play too when you are talking about providing the best possible user experience as it is important to have prominently placed calls to action and contact details, for example.
What can you do on your website to provide an awesome experience for your visitors?
I wrote a column for the Canterbury Today magazine giving some tips on how to enhance your website – mostly it is just about getting the basics right.
You can view the article right here – just turn to page 11!